With an academic background in Social Science from Mahidol Univerisity, I am excited to have the opportunity to be involved with the E-idea project under the campaign initiated by the Kokoboard Company. The company uses agricultural waste to make particle boards, an engineered wood product manufactured from agriculture by-products. Through the use of particle boards, we aim to stop deforestation and extend the life of living green forests for future generations. The company is driven by both social and environmental missions: we aim to save trees and keep the forest for the next generations through innovative technology, and to ease poverty in rural farmer communities.

In order to realize a sustainable society, organizations both public and private must strive for innovative, technological change to transform our consumerist society that relies on coal and oil for energy production and the exploitation of natural resources for our convenience and comfort. However, technological change is only part of the effort required; a greater effort is necessary to ensure that the economic benefits are distributed equally on a larger scale. It is our vision to support technological change towards a cleaner and greener economy, where the benefits are distributed equally to every sector of the population. Through the Kokoboard initiative, we are taking steps towards this vision by developing a technology that produces particle boards from agricultural by-products or waste such as rice straw, giving it a new added-value. This not only helps reduce carbon dioxide and deforestation, but it also gives a secondary income to rice farmers, addressing the two issues of environmental protection and economic benefit.